Types of Logos
Wordmark
Wordmarks can be creatively styled logos represented by text that spells out the brand, company or event with a uniquely stylized typeface.
Monogram
Monogram Logos are a concept of combining 2 or more letters of a brand to form one distinctive visual emblem or mark.
Pictorial Mark
A pictorial mark is a graphic symbol or icon that is distinctly and easily related to a specific brand.
Abstract Mark
Abstract marks are emblems or symbols consistent with geometric shapes which convey an idea rather than giving a direct message.
Combination Mark
A Combination mark consists of a combination of a wordmark and a pictorial, abstract or mascot symbol which shows a brand image.
Emblem
An emblem can be a mark or iconic symbol that connects to a pictorial element that wont be a sole representation.
Mascot
A mascot logo is an illustrated and most likely colorful character, that may also be cartoonish, which represents the brand.
Dynamic Mark
A dynamic mark is a new age adaptive symbol. Instead of one standard font or color, these elements change with different branding materials.